IJL KickStarter, Kristjan Eyjolfsson, has been unanimously voted by the industry as the winner of the KickStart \u2018People\u2019s Choice\u2019 award. \r\n\r\nEyjolfsson\u2019s fine jewellery is inspired by the energy of his London surroundings along with his Nordic heritage, crafted using sustainably-sourced gold, silver, platinum and precious gems. His work is often characterised by its bold design and its ecological statement. \r\n\r\nHe was selected to receive the People\u2019s Choice award by members of the industry who voting using both social media and a poll on the IJL website. \r\n\r\nEyjolfsson, said: \u201cI am so thrilled to have won the competition and very grateful for all the support from the various people who voted for me across the different platforms. Having so many avenues made it both challenging and exciting. \r\n\r\n\u201cWinning this competition is not only significant to me as a designer and craftsmen, but it reinforces the message that ethics and sustainability are important factors in the world of jewellery today \u2013 something I am very passionate about promoting to a larger audience.\u201d\r\n\r\nTo achieve success, Eyjolfsson creatively used a combination of Facebook, Twitter and Instagram \u2013 focusing throughout his campaign on sharing his vision for the brand. \r\n\r\nRun by IJL, and supported by the British Jewellers\u2019 Association, the KickStart scheme aims to help retailers and buyers to discover the new talent for the future.\r\n\r\nSam Willoughby, event director, said: \u201cOnce again the competition has been fierce amongst this year\u2019s impressive KickStart line-up. It\u2019s been great too, to see such an enthusiastic response from the industry in support of these stunning new British designers. Kristjan was the clear winner.\u201d\r\n\r\nAs the winner, Eyjolfsson will receive a free stand in the IJL Design Gallery in 2015.