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Steel has come into its own now as it is sexy, masculine and cool and this appeals to men of all ages. The watch houses who hire Formula One drivers and top tennis stars to endorse their brands have all enhanced their collections by incorporating steel. It retains its lustre, is lightweight and affordable.
Steel is acceptable, cool and masculine yet creates a wider appeal for variety – the man about town wants to look stylish and on trend.
RRP: £30-£60
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