The Hatton Garden Business Improvement District (BID) has launched the jewellery quarter’s first Christmas gift guide, in a bid to capitalise on festive spending.
Created to promote Hatton Garden and its fine jewellery offering, the guide will showcase over 50 pieces of jewellery including precious designs, bespoke pieces and luxury watches from more than 20 jewellery retailers and designers based in the area.
The guide, which can be viewed online via the Hatton-Garden.london website, will feature detailed information about the pieces and will be complemented by a business directory with website links for each business featured.
Among the items featured are gemstone earrings, engagement rings, luxury watches and vintage treasures from businesses including Heming, Beverley Hills Group, Ivan Dvorak, Holts Gems, Savvy + Sand, Hearts of London and London Rocks.
Gary Williams, chairman of the BID, said: “The BID is thrilled to launch the first ever Glittering Hatton Garden Gift Guide – the area’s first seasonal guide dedicated to jewellery.
“As a consumer-facing project, this online guide supports and promotes jewellers from the area, showcasing their beautiful fine jewellery and bespoke designs to encourage footfall and sales this Christmas.”
It is expected that the BID will launch similar projects in 2017 to further enhance and promote the profile of Hatton Garden locally, nationally and internationally.