AppointmentsRetailers

Gembridge appoints Chinese ambassador

Chen Shen will join a network of Gembridge industry ambassadors in the United States, Europe, South America, the Middle East and Asia, adding Chinese buyers and sellers to the digital marketplace for coloured gemstones

Gembridge has announced the appointment of Chen Shen, a specialist in Colombian emeralds and a board member of the International Colored Gemstone Association (ICA) to expand its business in China.

Shen will join a network of Gembridge industry ambassadors in the United States, Europe, South America, the Middle East and Asia, adding Chinese buyers and sellers to the digital marketplace for coloured gemstones.

He has a strong background in the gemstone trade, he founded Skywalk Global, a wholesale gemstone business specialising in Colombian emeralds, and went on to establish jewellery retailer Rico Gems in Shanghai in 2012.

Shen said: “Gembridge will bring to the Chinese market unmatched access to some of the world’s most beautiful gemstones and connect Gembridge’s international members with China’s vast market in new ways.

“China has one of most advanced digital ecosystems in the world, and it is very unique compared to the rest of the world. Chinese home-grown platforms WeChat, Meitu, Douyin and other applications dominate the Chinese social digital world.”

Nick Marrett, CEO, Gembridge, added: “We aim to be the digital bridge between the international marketplace and China’s growing coloured gemstone trade. Chinese buyers will be able to easily find stones that meet their requirements, and global sellers will have the opportunity to find new partners in the Chinese market.”

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