Retailers

Myne London partners with Octavia Elizabeth on sustainable emeralds

The jeweller currently offers a traceable route to market for emeralds from Swat Valley, Pakistan, whilst providing opportunities for women local to the region within the gemstone trade

Myne London has announced a new partnership with Octavia Elizabeth to supply the brand with ethical, sustainable and traceable emeralds.

The jeweller currently offers a traceable route to market for emeralds from Swat Valley, Pakistan, whilst providing opportunities for women local to the region within the gemstone trade.

The business focuses on promoting women’s empowerment through access to education, training and skilled employment supported by the region’s “emerald melee”, as well as the creation of Swat Valley emerald bespoke jewellery and collaborations with international jewellery brands and designers.

Furthermore, the new collaboration reflects both parties’ commitment to working sustainably and ethically while supporting women’s opportunities.

Moving forward, Octavia Elizabeth will source all emeralds for its Nesting Gem collection exclusively from Myne London. This move also ensures that the brand’s emeralds will be accessible to customers via leading ecommerce platforms, including Net-A-Porter Sustain, Moda Operandi and The Vault from August 2021.

Fiona Wellington, co-founder of Myne London, said: “We have long been fans of Octavia Elizabeth and the brand’s cool and rugged yet luxurious style, coupled with Octavia’s personal commitment to excellence in the materials she uses.

“We are thrilled to work with her and see our beautiful Swat Valley emeralds in her creations. Women who wear Octavia Elizabeth jewellery can be confident that their purchase is from a responsible source and really empowering women.”

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