Parify rebrands with new website as part of US expansion

Leicester-based lighting specialists, Parify, have rebranded with the launch of a new website.

As the company plans to branch out into the USA, the business has revived their brand with a goal of generating new overseas enquiries and expanding their current client base in the UK.

Part of the Parify Group, Coalville-based Parify is targeting jewellery stores in New York state with its bespoke product ranges.

With a view to eventually open offices in the States, the new website will provide a foundation for the business to target jewellers in the area.

Currently suppliers to over 1,000 jewellery stores in the UK, the team hopes to reach out to a significant portion of the 2,000+ New York state stores.

Scot Walker, chief engineer and co-owner of the Parify Group, said: “There’s never a one-size-fits-all solution with jewellery lighting. And we’re always excited about bringing something new to the market.

“We’re proud of the fact our products are manufactured in the UK and we’re always on hand to help our customers to find the solution that works for them.”