Disney Couture relaunches as Couture Kingdom
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Disney Couture UK, the distributor of licensed Disney jewellery, has undergone a business overhaul that includes a change in its trading name and logo.
From 2 October, the business has been trading as Couture Kingdom UK and are now able to incorporate the Disney logo in its branding.
Over the next few months, there will be a transition to new packaging, POS materials, as well as the introduction of two new collections, Disney Princesses and Precious Metals.
Its retail website has been relaunched to reflect the designs which are based on Walt Disney’s classic movies and famous characters.
The rebrand has been designed to offer greater clarity and instant peace of mind to customers about the authenticity of the company’s range of officially licensed jewellery.
Tom Coulter, company director, said: “The new logo pays subtle homage to the familiar crown used in the original Disney Couture branding. However, we felt it was time for a more updated look to attract our target audience of 18-35-year-old female Disney fans.
“The makeover also aims to enhance the appeal of our products to our strong customer base of all ages who are looking for the perfect Disney-themed gift.”
The West Midlands-based supplier has over 60 stockists including retailers such as The Disney Store, Goldsmiths Boutique and Watch Shop.
The 14-carat gold-plated collections have RRPs ranging from £18 to £95.
