Shoppers make 80% of retail purchases online

The proportion of money spent online has increased

Online shoppers in the UK make 80% of their retail purchases online, up from 74%, according to a new report.

The Royal Mail’s ‘Delivery Matters’ report found that the proportion of money being spent online has increased year on year.

The average online shopper spends £40 each month on clothes and 55% of female shoppers buy clothes online. Amazon and eBay are the most popular online clothing outlets, with M&S and Next leading the high street.

 Choice (54%), price comparison (53%) and convenience (49%) are the key reasons that shoppers go online instead of in-store and older shoppers in particular are price and convenience driven, according to the report.

Nick Landon, managing director of Royal Mail Parcels, said “Despite consumers tightening their purse strings, online shopping continues to grow. How you deliver is as important as what you sell and a quarter of shoppers are now paying an upfront fee for unlimited delivery.

“Businesses of all sizes need to make sure they respond to this demand or risk being left behind.”

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Alessandro Carrara

Alessandro is a trained journalist just getting started in the writing arena. He’s madly obsessed with Japanese culture, a passionate reader and adores niche video games. When he isn't getting sore thumbs from playing classic Nintendo games, he’s working as an editorial assistant for Mulberry Publications. Feel free to drop him a line with any story ideas.

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