Partnership with retailers drives digital growth for Adore Jewellery

Adore Jewellery has grown its digital presence thanks to partnerships with some of the UK’s largest retailers.

The Swarovski Group brand said it has seen increased online sales following a partnership with jewellery e-tailer The Watch Shop, and national department stores Debenhams and House of Fraser.

Following the partnerships, Adore witnessed the increase in sales both online and in the Debenhams flagship store in Oxford Street, and the 21 House of Fraser outlets throughout the UK.

Duty-free retail has also been a key growth area for the brand, including launches with British Airways and a “good response” in Cannes where the brand was launched for the first time.

Eric Russack, vice president global jewellery solutions and licensing, said: “We are excited for the growth we’ve had in 2017. Adore now has a firm and growing position in the UK & Irish markets, and we have big plans for the new AW18 collection which will be unveiled at BaselWorld.

“The brand’s fun, trend led designs coupled with affordable price points is what is making Adore a real point of difference in a crowded jewellery marketplace.”