Footfall drops 3.1% in last fortnight
Following Black Friday footfall saw a week on week drop into stores of -9.1% followed by a rise of only +7.5%, which is ‘disappointing’
Register to get 1 more free article
Reveal the article below by registering for our email newsletter.
Want unlimited access? View Plans
Already have an account? Sign in
Footfall over the last two weeks ended 8 December has averaged -3.1% below the same weeks last year according to Rendle Intelligence and Insights.
Moreover, footfall into stores last week dropped further behind 2023 than the week before (-3.3% last week vs -2.8%).
Shopping centres fared worse than high streets (-4.7% vs -3.3%), which may well be the result of pre-Christmas socialising supporting high streets.
Following Black Friday footfall saw a week on week drop into stores of -9.1% followed by a rise of only +7.5%, which is “disappointing”.
Diane Wehrle, CEO of Rendle Intelligence and Insights, said: “It seems that my prediction for a “cautious Christmas” for consumer spending is playing out. Retailers will need to hold on to the hope that consumers are planning on a late dash to stores to purchase gifts.
“Will this lead to pre-Christmas discounting? Almost certainly, and a number of retailers have already started. On the plus side, with Christmas falling on a Wednesday there is a full week and then two additional days left to capture consumer spend. We might yet see a Super Saturday on 21 December!”
