E-CommerceRetailers

Jeweller reports trilogy engagement ring sales have tripled

‘The Meghan ring’ has become the retailer’s fastest-growing website search term

Online jewellery retailer The Diamond Store has reported a marked increase in sales of Meghan Markle-inspired three-stone engagement rings for Valentine’s Day.  

According to the luxury online jeweller, the three-stone diamond ring trend has skyrocketed since Prince Harry announced his engagement to Meghan Markle on 27 November.

Since that day, ‘the Meghan ring’ has become the retailer’s fastest-growing website search term.

Gary Ingram, The Diamond Store CEO, said: “Our customer searches for ‘three-diamond rings’, ‘Meghan rings’ and ‘trilogy rings’ have risen by 420%. Sales for three-stone rings between 27 November and beginning of February 2018, compared to the exact same period last year, have tripled.”

The jeweller believes the trend could even overtake solitaire and halo rings – UK’s most popular engagement ring styles –by the end of the year.

Ingram added: ‘Within 24 hours of Harry and Meghan’s announcement, which we were absolutely delighted to hear, we started experiencing an avalanche of searches for trilogy rings.

“But not only that, our cushion cut Danielle ring sales have risen by 700% since then, which is just mind-blowing. Thanks to the fact that we handcraft our own jewellery and the way we manage our stock, we’ve been able to satisfy our customers’ demand for these styles, both for Christmas and now of course for Valentine’s Day.”

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