The Diamond Store
Coverage explores developments from a leading online jeweller recognised for accessible luxury, ethical sourcing, and customer-focused service. Stories include product launches, digital retail innovation, sustainability initiatives, and marketing campaigns shaping consumer engagement across the UK market. Content highlights how transparency, technology, and design innovation strengthen the brand’s position within the evolving fine jewellery and e-commerce landscape.
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Oct- 2025 -24 OctoberE-Commerce
The Diamond Store achieves Butterfly Mark certification
The Diamond Store has been awarded the Butterfly Mark by sustainability certification body Positive Luxury, recognising its performance across environmental, social and governance (ESG) criteria. The independent assessment measured the company’s impact on climate, nature, water, and its treatment of workers and communities. The Diamond Store achieved scores of 59%…
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15 OctoberFeatures
How the Diamond Store turned checkout anxiety into opportunity
For most jewellers, the hardest part of an online sale isn’t attracting the customer — it’s keeping them confident enough to complete the purchase. Engagement rings, diamond earrings, anniversary pieces: these are “landmark buys”, often accompanied by hesitation. What if it breaks? What if it’s lost? Those last-minute concerns can…
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Sep- 2025 -15 SeptemberRetailers
The Diamond Store seeks investors as lab-grown demand rises
The Diamond Store, the UK’s largest specialist online diamond jewellery retailer, is reportedly exploring a stake sale to external investors for the first time in its 69-year history, according to Sky News. The outlet has learnt that the London-based business, owned by its founding family, has appointed Cavendish to run…
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Apr- 2023 -4 AprilBusinesses For Sale
The Diamond Store appoints investment firm for potential sale
Online diamond retailer The Diamond Store has appointed investment bank finnCap Cavendish to explore the possibility of a sale, according to reports from Sky News. The move comes after the retailer received a number of unsolicited takeover approaches. The Diamond Store was founded in 2006 by Gary Ingram, an entrepreneur…
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Feb- 2018 -15 FebruaryE-Commerce
Jeweller reports trilogy engagement ring sales have tripled
Online jewellery retailer The Diamond Store has reported a marked increase in sales of Meghan Markle-inspired three-stone engagement rings for Valentine’s Day. According to the luxury online jeweller, the three-stone diamond ring trend has skyrocketed since Prince Harry announced his engagement to Meghan Markle on 27 November. Since that…
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Mar- 2015 -24 MarchUncategorized
#NationalPuppyDay – Puppy inspired jewellery
Yesterday was National Puppy Day, a day which celebrates puppies and also encourages potential suitors to adopt puppies rather than buy from pet stores. National Puppy Day was founded in 2006 by celebrity pet and home lifestyle expert, and author, Colleen Paige. Paige is also the founder of National Dog…
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Jun- 2013 -25 JuneRetailers
Browns makes UK debut in Westfield Stratford City
Westfield Stratford City has announced new store openings this summer, including Browns the Diamond Store, which will be situated on the ground floor.
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Jun- 2012 -6 JuneRetailers
The Diamond Store joins forces with Feefo
The Diamond Store has used online feedback forum Feefo to improve its levels of customer service.
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