Allum & Sidaway reports sales boost after ‘successful’ store refurb

Allum & Sidaway has reported a “successful festive period” thanks to a recent store refurbishment. The family-run company closed for several weeks last autumn for a full revamp of their Dorchester head office including the expansion of their sales floor. The extended shop area has enabled Allum & Sidaway to expand its brand offering to include Olivia Burton, Alex Monroe and Georg Jensen jewellery and homeware as well as hand selected coloured diamonds and fine jewellery collections. The jewellers said shop fit draws inspiration from its luxury flagship store in Salisbury and features new display cabinets, reception areas and lighting. Managing director Jason Allum said: “We have been looking forward to creating a more luxurious retail destination for sometime now and are delighted to have invested further in our local high street. We believe the design and features of our revamped store will prove a winning formula and are thrilled to see this has been reflected in a positive uplift of fine jewellery sales over the festive period. “When planning the store layout and furnishings, we meticulously focused our efforts on the customer experience and the client journey throughout the store – making the space inviting and cosy with additional seating areas, whilst ensuring the new cabinetry showed off our fabulous collections at their best.” Continuing their expansion further, Allum & Sidaway also launched its first transactional website before Christmas, that features the jewellers own fine jewellery alongside popular branded collections. Allum added: “The retail industry is fast-becoming Web driven and although for Allum & Sidaway the focus has always been and will always be focusing on excellent customer service creating a memorable experience, it is imperative we make ourselves available to a broader audience. Allum & Sidaway is excited to offer a truly memorable, inspirational and stress-free experience for all our customers”.

Allum & Sidaway reports sales boost after ‘successful’ store refurb

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