Net-A-Porter launches ‘invite only’ high jewellery platform

Net-A-Porter has launched Eip Privé, an invitation-only digital destination that aims to bring the experience of the private jewellery salon to the digital realm with sought-after high jewellery and watch exclusives.

Bringing the experience of the private jewellery salon to the digital realm, the private and personalised online space will offer the “ultimate immersive and interactive experience for traditionally offline and highly renowned jewellery Maisons”.

So far the brands included on the exclusive platform include Boehmer et Bassenge, Piaget, Boghossian, Bayco, Nadia Morgenthaler and Giampiero Bodino.

Along with private viewings of the newest jewels and exclusive collections, Eip Privé will provide access to personalised services including customisation, bespoke requests and sourcing one-of-a-kind pieces.

Alison Loehnis, president of Net-A-Porter and Mr Porter, said: “Eip Privé will launch as an invitation only service in July, with further expansions into watches and men’s planned for late 2019, further establishing Net-A-Porter and Mr Porter as the go to authorities in the high jewellery and watch space.”