Tag Heuer has announced its new partnership with the LTA, the national governing body for tennis in the UK.
The three-year partnership, beginning 1 January 2021, will see the watch manufacturer become an official partner and the official timekeeper of the LTA’s summer events program.
Rob Diver, Tag Heuer’s UK managing director, said: “TAG Heuer has an unrivalled sports timekeeping pedigree going back more than 160 years.
“The partnership between TAG Heuer and the LTA becomes another significant moment in the company’s history in the UK.”
He added: “We recognize in tennis our own brand values of high precision, high performance and mental strength. We’re hugely motivated by this partnership and look forward to working closely with the LTA and its world-class tournaments.”
Scott Lloyd, LTA’s chief executive, said: “Tag Heuer is a highly respected and prestigious brand so we’re excited to partner with them to help us grow tennis in Great Britain.
“Our commercial strategy is a key part of how we support tennis across the country, and I’m very pleased to add Tag Heuer to the growing list of high-profile partners we will be working with in 2021 and beyond.”