The store in Ringwood, Hampshire which was launched on 16 March by the jeweller, which is amember of The National Association of Goldsmiths and The Company of Master Jewellers
The new location was just two doors down from its original premises on the High Street, and the move comes amid 70th anniversary celebrations.
Allum & Sidaway said in a statement: “This distinctive new store offers an impressive array of the hottest brands, such as Pandora, Trollbeads, Thomas Sabo, Links of London, and a further area dedicated to luxury jewellery, diamonds and watch brands such as Mastercut Diamonds and Raymond Weil, with further exclusive brands in the pipeline. It also features an exquisite private viewing area.”
The retailers managing director, Jason Allum, said: “We are incredibly excited about this new store and the new space it gives us. Our opening exceeded all expectations and we were overjoyed by the wonderful comments made by customers and visitors alike.
“We look forward to welcoming many more new and existing customers to our new showroom. This store marks our expansion as a company and we hope it will be the pride of this unique county town.”