The winning piece in the Platinum Special Award category, sponsored by Platinum Guild International (PGI), will be put into production by one of the UK’s leading platinum jewellery manufacturers, exclusively available from Houlden Group members.
The challenge to designers is to create an inspirational pendant design that will appeal to customers looking for a special gift or jewellery piece as a reminder of a very special moment – bringing a fresh approach and energy to the competition.
The Platinum Special Award category is open now and the deadline for entries is 18 January 2013, which gives designers plenty of time to create the ‘emotional purchase’ that the organisers are looking for. The designs will be judged by a team of experts and consumer media representatives.
Ruth Donaldson of PGI UK said they wanted to inject “relevance and excitement” into this category. “Jewellery is an emotional purchase, and platinum’s unique and enduring qualities are perfect to inspire a design that consumers will cherish.
“By pairing creativity with commercial sense, we hope to see an iconic pendant; its story and materials resonating with an audience looking for something special and lasting value. We know that Houlden members are passionate believers in fresh design, and the opportunity for designers is a fantastic one,” she added.
Houlden’s chairman, Stuart Laing, is also excited about the opportunity to bring fresh, innovative ideas to the group. “Our members already enjoy great success with platinum bridal jewellery,” he said.
“By focusing on a piece which can commemorate any special occasion, at a commercial price point, we believe this creates an excellent incremental sales opportunity.
“This complements our Designs of Excellence programme, and again shows how Houlden remains at the vanguard in supporting UK design, and working in the finest materials.”
Image: 2012 winning design by Zoe Harding