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Watch brand Ice-Watch’s sponsorship of television dating show Take Me Out has seen the its distributor, Peers Hardy (UK) Ltd, announce year-on-year increases for retailers since the sponsorship began.

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Penny Mitchell-Hamlin of Eastbourne-based Inspired for Brufords remarked: “The great success of our Ice-Watch shop-in-shop has been boosted even further by the Take Me Out sponsorship.

We are very excited to be launching the new Ice-Phone – sponsor of Take Me Out’s spin-off show, Take Me Out: The Gossip – and Ice-Clock brands. They have brought a real buzz to the store and are going to be the must-have gifts for Christmas and beyond.”

Ice-Watch kiosk owner Karm Merchant of Derby added: “The recent sponsorship of Take Me Out has been a tremendous asset to the brand and has seen many new customers wearing Ice-Watch.

The addition of the Ice-Phones and Ice-Clocks has provided a perfect partner to accompany the watches and has been warmly welcomed by both old and new fans of the Ice-Watch brand.”

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