Swatch’s latest collection includes on-trend denim watches with accents of colour, fluorescent neon and Aztec prints.
With Valentine’s Day occurring during the pop-up project’s lifespan, Swatch will launch a special watch called ‘A la Folie’.
From 15 February the store will showcase a variety of live art projects that Swatch has championed and explored through its three pillars: art, fashion and sports.
To celebrate the opening, the pop-up will host competitions in which people can win new watches from the latest collection. Competitions and news of the live art projects will be announced on the Swatch UK Facebook page.