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Citizen Watch UK has launched its new in-store point of sale materials and extensive advertising campaign.
The campaign will be featured across TV networks, lifestyle print titles, London Underground and social media for the new Citizen Promaster Collection and the ladies’ Diamond Collections.
Highlights from the collection and timepieces featured in the in-store materials and advertising include the Promaster Altichron, with an altimeter that tracks elevation from -300 metres to 10,000 metres and the new Promaster Diver 200M, an ISO compliant timepiece.
For the ladies, the Axiom Diamond makes its debut, as well as the Citizen L Sunrise from the L Collection.
Mark Robinson, Citizen Watch UK group managing director, said: “We have seen exceptional sales of the new Promaster Collection, amidst strong interest from both retailers and consumers. The ladies’ collection remains a key focus for the brand and the Axiom Diamond offers a very competitive priced diamond timepiece.”
The TV advertising airs from today (17 November).
