Last month I watched a £12,000 sale slip through a retailers’ fingers in just 90 seconds—not because the ring was too dear, but because the insurance form looked like a small novel. If you think that’s peculiar, consider this: with gold up 112 per cent in ten years and 70 per cent of households under-insured, customers will pay for protection…until you ask them with the subtlety of a tax inspector.
This checkout conundrum means every extra click or question at point-of-sale is a tiny behavioural landmine. Fifteen to thirty minutes of paperwork at £12.50 per hour means you’re burning £3.12 of staff cost before the customer even sees their ring. And when they do see it, they often bail—because they’ve just been reminded that life is complicated.
Worse still when you see the claims catch-22 at play – only 76 per cent of contents claims succeed, so one in four customers feel they’ve paid for “useless” cover. Add up to 50 per cent watch-claim fraud, weeks-long serial-number checks and you’ve got a perfect storm of distrust. No wonder repeat business drops by 8 per cent and Trustpilot lights up with complaints.
The snake in the grass comes at settlement: you earn 5–10 per cent selling standalone policies – until the FCA claws it back on a 14-day lapse or caps your margin for “fair-value.” In other words, the better you serve customers, the less you earn. That’s not a business model; it’s a trap.
Enter embedded insurance— a smarter in-site upsell that outperforms gift-wrapping and warranties by up to 5x in extra revenue. Covered in one-click at checkout, labour costs plummet from £3.12 to £0 per policy, the platform handles all disclosures and GDPR obligations, communications and claims – then pays you monthly on written premiums—no claw-backs.
- One-click cover at checkout, no extra logins or forms.
- £0.00 extra labour versus £3.12 for standalone policies.
- Monthly payouts on written premiums, with no commission claw-backs.
*Benchmarked against “soothing” services such as gift wrapping and gadget warranties.
But don’t just take our word for it.
Serious about integrating hands-free insurance into your online offering? Book a 15-minute demo with us. See how one-click can add margin—and why embedded insurance is the key to keeping customers (and commissions) flowing. Visit assetsure.com/embedded today.
