Tuesday, 21 November, 2017
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Michael Northcott

Michael Northcott

Michael is the editor of Jewellery Focus magazine. He draws from experience at a wide range of B2B magazines, including Management Today, Legal Business, Retail Week and Hotel Owner. Feel free to drop him a line with any stories or feature ideas.

Mondaine has found a very British marketing device in John Lewis

The best marketing is that which doesn’t force the message down your throat. Better still, it should say something other than ‘buy our product’. Consumers are good at identifying marketing techniques so it is the job of the agencies to come up with something that offers more than the product itself.

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FEATURE: JewelStreet.com’s Rob Passmore

JewelStreet.com is an online jewellery shop with a twist. Founder and MD Rob Passmore insists that giving designers and manufacturers a bigger slice of the sale price is the future. First, though, he’s asking Joe Public to get it off the ground with £100,000 of crowdfunding investment. MICHAEL NORTHCOTT caught …

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It’s only fair that card fees are knocked on the head

The news that we’re using less physical cash in the UK than at any other time in history means there has been a consumer behaviour revolution. The public has, on a wholesale basis, abandoned of cash in favour of the trusty chip ‘n’ pin. But somehow, the flexibility doesn’t seem …

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