Features
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Jul- 2018 -30 July
SEO made simple
What is search engine optimisation? SEO is the science, and the art, of improving the visibility of your web pages in search engines. It’s not to be confused with pay per click, which is when you pay to appear in the search engines’ rankings and the top advertising slots. SEO…
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30 July
Pop-up shops – Changing perspective
The retail market is forever expanding and changing and it’s important to stay ahead of the curve. For many years, the simple shop space was enough to gain customers, but as people were hit by tighter budgets as well as an influx of technology, spending habits have changed. As rents…
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26 July
Voice on the High Street: Cox and Power
What is the backstory of the company? Thirty years ago we launched with the first collection in the UK to combine platinum and gold. Our focus was to bring the design, creation and presentation of our jewellery together in one place with equal emphasis on our workshop and retail space.…
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26 July
How to have the best store design and cabinet security
As we know, not all retail store environments are the same. A retail store’s design and environment is carefully crafted to maximise the potential sales of the products being offered. Luxury products such as jewellery and watches require a very specific store design to ensure the products are showcased effectively.…
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25 July
Voice on the High Street – Comfort Station
What is the backstory of the company? I first started Comfort Station back in 2000 just after having left the Ruskin School of Art in Oxford as a part-time way of funding my art practice. I started selling pieces I’d made at Portobello Market, five minutes away from where I’d…
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25 July
Romancing diamonds and precious gems
Romancing jewellery is extremely important as it increases the desire to buy, which in turn leads to a faster close. It stops returns because a customer will use similar words when romancing it to their loved one. This increases the sentiment and that person would never think of bringing it…
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19 July
How has animal jewellery become so popular?
The amount of TV time devoted to animals, the numbers watching funny cat videos on YouTube, concerns about the preservation of endangered species and the growing tendency to anthropomorphise dogs. The animal kingdom has always been universally represented in jewellery, and is currently enjoying a welcome revival. Collector Square is…
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19 July
Are you training your salespeople?
Most jewellers try to find time to train their salespeople, but it can be hard as other things often take priority. I can understand this, because in retail jewellery you are seldom ever caught up with your work. Keep in mind, sales training is the only way you can increase…
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3 July
Blockchain – The technology pulling the jewellery industry into the future
“In two to five years we won’t be talking about Blockchain, it will just be one of those things that is a given,” says Leanne Kemp. She is CEO of Everledger, a global startup that uses the best of emerging technology including Blockchain, Smart Contracts and Machine Vision to assist…
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3 July
Would you buy lab-grown diamond jewellery?
“Synthetic diamonds will never replace a natural diamond,” says Leonard Zell, Jewellery Focus’ own columnist and a specialist in jewellery sales training, with a chuckle. “I can’t see how a woman would ever want to mention that she has a lab created diamond as an engagement ring.” Zell’s remarks are…
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