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ChloBo

Jewellery Focus’s coverage of ChloBo explores the brand’s creative direction, product launches, and retail strategy, as well as its growing influence within the affordable luxury and gifting sectors.

Our editorial highlights ChloBo’s approach to design, branding, and customer engagement, alongside its partnerships with independent jewellers and national retailers. We also examine the company’s use of sterling silver, gold plating, and symbolic motifs that resonate with contemporary consumers.

For jewellery trade professionals, this tag delivers comprehensive insights into ChloBo’s market performance, wholesale strategy, and the trends driving demand for modern, meaningful jewellery collections.

  • Jul- 2017 -
    4 July
    Product LaunchesChloBo

    ChloBo unveils its summer capsule collection

    Boho brand ChloBo is set to launch its summer jewellery ‘capsule’, Under The Palms, inspired by catwalk fashion. Under The Palms features eight handmade pieces, made with 925 sterling silver and rose gold plating. The different charms in the collection include a pineapple, flamingo, palm tree heart and a re-designed…

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  • Jun- 2017 -
    16 June
    DesignersCarterGore

    Former ChloBo MD launches tattoo-inspired jewellery

    British designer, Gary Carter, has launched a new jewellery brand which draws on tattoos for its inspiration. Carter unveiled the brand, CarterGore, at the Great British Tattoo Show at Alexandra Palace. He gained recognition in his former role as the MD of ChloBo for his “cult status” silver stacking bracelets.…

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  • Aug- 2016 -
    4 August
    Celebrities75% of Brits ‘unaware of meaning’ of their jewellery, finds study

    75% of Brits ‘unaware of meaning’ of their jewellery, finds study

    Britons are sharing unintentional messages and sporting ancient and religious symbols with meanings they are unaware of, according to new research. The survey of 1,000 UK adults, carried out by ChloBo, a British boho-luxe jewellery brand found that 76% were unaware of the meaning and significance of popular ancient symbols. 81%…

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  • Mar- 2016 -
    29 March
    Retailersboutique.Goldsmiths stocks five new brands

    boutique.Goldsmiths stocks five new brands

    boutique.Goldsmiths has announced it has stocked five new brands as part of its Spring Summer 2016 (SS16) collection. The retailer, which is owned by Aurum Holdings, said jewellery brands Chrysalis, Chlobo, Daisy London, Virtue London and Nordahl were launched across the company’s stores and online nationwide on 21 March. The…

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  • Jun- 2015 -
    15 June
    RetailersMococo relocates and expands its Chester store

    Mococo relocates and expands its Chester store

    Jewellery retailer Mococo has relocated its Chester store and more than doubled its size in bid to improve its presence in the city.  The store has been relocated from the Grosvenor Shopping Centre on St Michael’s Row to the corner of Foregate Street, a “more prominent location in the city…

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  • Dec- 2014 -
    19 December
    RetailersMococo becomes official stockist of Michael Kors jewellery

    Mococo becomes official stockist of Michael Kors jewellery

    Jewellery retailer Mococo has officially announced that it will be stocking Michael Kors jewellery in its Liverpool store and on its website. The brand will join Mococo’s extensive collection including Thomas Sabo, ChloBo, Swarovski, Daisy London, Clogau and Shaun Leane. Maureen Hooson, managing director, said: “Michael Kors is a world…

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  • Sep- 2014 -
    5 September
    RetailersMococo launches seventh store in Birkenhead

    Mococo launches seventh store in Birkenhead

    Jewellery retailer Mococo has launched its seventh store in the Pyramids Shopping Centre, Birkenhead.  The new store has been officially opened today and a special weekend will be held until Sunday September 7, showcasing the latest designer brands including Chlobo, Thomas Sabo, Diamonfire and Nomination. Those shopping on the opening…

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