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De Beers

De Beers is one of the most influential names in the global diamond industry, shaping supply, pricing, and consumer demand through its mining operations and branding initiatives. For UK jewellery professionals, staying informed about De Beers’ activities is crucial to understanding market dynamics and trade opportunities. Jewellery Focus delivers comprehensive coverage of De Beers, including business updates, production reports, ethical sourcing initiatives, marketing campaigns, and their impact on the UK jewellery sector.

  • Aug- 2020 -
    10 August
    FeaturesIn the spotlight with Veronica Favoroso, CEO of GemCloud

    In the spotlight with Veronica Favoroso, CEO of GemCloud

    More businesses rely on the internet to go to market, generate sales and provide customer service. This means professional inventory management is increasingly being considered as a necessity and GemCloud, as the sector leader, has taken tremendous steps to bring the coloured gemstone industry online. The tech company has recently…

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  • Jul- 2020 -
    30 July
    InternationalDe Beers jobs at risk following poor sales

    De Beers jobs at risk following poor sales

    De Beers has announced that total revenue plummeted 54% to $1.2bn (£920m) in its half-year results, with rough diamond sales falling to $1bn (£767m), down from the $2.3bn (£1.76bn) reported the year prior.  In light of the damaged performance, CEO Bruce Cleaver told Reuters that the group would “likely” proceed…

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  • 20 July
    DesignersDe Beers invests in Gemist

    De Beers invests in Gemist

    De Beers has invested in Gemist, an online jeweller that allows customers to create their own customised jewellery through its website The site also enables customers to try on their designed pieces at home before confirming the purchase.  Customers are provided with an array of stones, metal and settings to…

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  • 16 July
    InternationalDiamond sales plummet at De Beers 

    Diamond sales plummet at De Beers 

    Rough diamond sales at De Beers slumped by 96% to $56m (£44.6m) in the second quarter of the year, down from $1.3bn recorded the year prior.  This was largely driven by lower volumes, which plunged by 97% to 300,000 carats in the prios, while prices also fell.  It comes after…

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  • 8 July
    InternationalGemFair to deliver regional training programmes

    GemFair to deliver regional training programmes

    GemFair has signed a memorandum of understanding with the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH and the Mano River Union (MRU) in a bid to develop and deliver a capacity building programme in West Africa.  The partnership will see them jointly deliver a regional training programme that aims to…

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  • Jun- 2020 -
    23 June
    FeaturesCoronavirus: The jewellery industry’s story

    Coronavirus: The jewellery industry’s story

    At the time of writing, the UK’s embattled high street has been given a glimmer of hope, after prime minister Boris Johnson announced plans on 25 May to allow non-essential retailers to open by mid-June. The announcement will be welcome news for many jewellers who have struggled over the past…

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  • 11 June
    E-CommerceDe Beers launches new e-commerce site

    De Beers launches new e-commerce site

    De Beers has announced the launch of a new “customer-centric” website, debeers.com, that is set to provide a “unique offering” among the fine jewellery industry. The e-commerce site will be available in English, French and Chinese, and will expand the group’s product selection that is available for purchase, including a…

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  • 2 June
    InternationalDPA rebrands as the Natural Diamond Council

    DPA rebrands as the Natural Diamond Council

    The Diamond Producers Association (DPA) has unveiled its rebranding to ‘Natural Diamond Council’ (NDC) with a new consumer facing identity and digital platform called ‘Only Natural Diamonds.’ As an industry authority, the NDC said it will continue to “invest in advertising globally but will also become the go-to digital publisher…

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  • May- 2020 -
    26 May
    AppointmentsRJC marks 15 years welcoming new members at 2020 AGM

    RJC marks 15 years welcoming new members at 2020 AGM

    The Responsible Jewellery Council (RJC) has marked its 15-year milestone strengthening consumer confidence for the global jewellery industry at its virtual Annual General Meeting (AGM). The world’s leading standard setting organisation for the entire jewellery and watch supply chain celebrated its 15-year anniversary by launching a new website, and publishing…

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  • 21 May
    NewsBAJ launches interactive online training

    BAJ launches interactive online training

    The British Academy of Jewellery (BAJ) has announced the launch of its first interactive online training courses, in line with its commitment to provide high-level technical training for jewellers.  The association said the new online course portfolio also reflects its commitment to “responding to the evolving needs” of the industry,…

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