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De Beers

De Beers is one of the most influential names in the global diamond industry, shaping supply, pricing, and consumer demand through its mining operations and branding initiatives. For UK jewellery professionals, staying informed about De Beers’ activities is crucial to understanding market dynamics and trade opportunities. Jewellery Focus delivers comprehensive coverage of De Beers, including business updates, production reports, ethical sourcing initiatives, marketing campaigns, and their impact on the UK jewellery sector.

  • Jul- 2020 -
    8 July
    InternationalGemFair to deliver regional training programmes

    GemFair to deliver regional training programmes

    GemFair has signed a memorandum of understanding with the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH and the Mano River Union (MRU) in a bid to develop and deliver a capacity building programme in West Africa.  The partnership will see them jointly deliver a regional training programme that aims to…

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  • Jun- 2020 -
    23 June
    FeaturesCoronavirus: The jewellery industry’s story

    Coronavirus: The jewellery industry’s story

    At the time of writing, the UK’s embattled high street has been given a glimmer of hope, after prime minister Boris Johnson announced plans on 25 May to allow non-essential retailers to open by mid-June. The announcement will be welcome news for many jewellers who have struggled over the past…

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  • 11 June
    E-CommerceDe Beers launches new e-commerce site

    De Beers launches new e-commerce site

    De Beers has announced the launch of a new “customer-centric” website, debeers.com, that is set to provide a “unique offering” among the fine jewellery industry. The e-commerce site will be available in English, French and Chinese, and will expand the group’s product selection that is available for purchase, including a…

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  • 2 June
    InternationalDPA rebrands as the Natural Diamond Council

    DPA rebrands as the Natural Diamond Council

    The Diamond Producers Association (DPA) has unveiled its rebranding to ‘Natural Diamond Council’ (NDC) with a new consumer facing identity and digital platform called ‘Only Natural Diamonds.’ As an industry authority, the NDC said it will continue to “invest in advertising globally but will also become the go-to digital publisher…

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  • May- 2020 -
    26 May
    AppointmentsRJC marks 15 years welcoming new members at 2020 AGM

    RJC marks 15 years welcoming new members at 2020 AGM

    The Responsible Jewellery Council (RJC) has marked its 15-year milestone strengthening consumer confidence for the global jewellery industry at its virtual Annual General Meeting (AGM). The world’s leading standard setting organisation for the entire jewellery and watch supply chain celebrated its 15-year anniversary by launching a new website, and publishing…

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  • 21 May
    NewsBAJ launches interactive online training

    BAJ launches interactive online training

    The British Academy of Jewellery (BAJ) has announced the launch of its first interactive online training courses, in line with its commitment to provide high-level technical training for jewellers.  The association said the new online course portfolio also reflects its commitment to “responding to the evolving needs” of the industry,…

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  • 18 May
    AppointmentsDe Beers announces new PR director 

    De Beers announces new PR director 

    De Beers Group has announced that Sally Morrison will join its consumer and brands division as the new director of PR for Natural Diamonds.  Morrison will now focus on media, trade and designer outreach for natural diamonds, with a particular focus on the US market.  Upon taking the role, she…

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  • 11 May
    E-CommerceDe Beers Group launches e-commerce platform

    De Beers Group launches e-commerce platform

    De Beers Group’s auctions department has announced the introduction of a new scheme that will give registered buyers 24/7 access to diamond purchases. The newly-launched ‘Buy platform’ will allow buyers to make an “immediate, direct and straightforward purchase” from a range of rough diamonds with a further purchase option in…

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  • Apr- 2020 -
    29 April
    CoronavirusDe Beers Group donates $200,000 to women’s support organisations

    De Beers Group donates $200,000 to women’s support organisations

    De Beers Group revealed it has made a $200,000 (£160,000) donation to women’s shelters and support organisations across its four producer partner countries. The donations have been made to the organisations across Botswana, Canada, Namibia and South Africa in response to an increase in gender-based violence resulting from the ongoing…

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  • 7 April
    CoronavirusDe Beers contributes £2m to Botswana and Namibia

    De Beers contributes £2m to Botswana and Namibia

    De Beers Group has announced that it will contribute $2.5m (£2m) across Botswana and Namibia to aid the response to the ongoing coronavirus pandemic in these countries. The jewellery group said it is a “50/50 joint venture” partner with both Botswana and Namibia in the recovery and sorting of rough…

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