De Beers
De Beers is one of the most influential names in the global diamond industry, shaping supply, pricing, and consumer demand through its mining operations and branding initiatives. For UK jewellery professionals, staying informed about De Beers’ activities is crucial to understanding market dynamics and trade opportunities. Jewellery Focus delivers comprehensive coverage of De Beers, including business updates, production reports, ethical sourcing initiatives, marketing campaigns, and their impact on the UK jewellery sector.
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Oct- 2011 -21 OctoberUncategorized
De Beers secures second sustainability award
For the second year running, De Beers has been declared the Overall Winner in the ACCA South Africa Sustainability Reporting Awards for its Report to Society 2010. Announcing the award, the ACCA noted that De Beers “remains unmatched” in explaining its approach to sustainability management and reporting. Rating De…
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7 OctoberUncategorized
Forevermark launches first 3D virtual try-on
De Beers’ Forevermark diamond brand has launched the first 3D virtual try-on for pendants and earrings, in partnership with creative agency AKQA and digital reality expert Holition. By using a webcam and the designated Forevermark cut-outs, the My Forevermark Fitting application allows customers to view themselves wearing a selection of…
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