Ethical Jewellery
Ethical Jewellery is central to the evolving values-driven landscape of the UK jewellery trade. UK consumers increasingly demand products that respect people and the planet, while retailers, designers, and suppliers face rising pressure to demonstrate responsible practices. Jewellery Focus offers professional coverage of this critical area—spanning certifications (Fairtrade, RJC, Responsible Jewellery Council), traceability frameworks, sustainable materials, ethical sourcing, and brand-led initiatives. We explore business models that merge profit with purpose, spotlight regulatory developments, and share case studies of trade players leading in responsible luxury. Our insights empower professionals to integrate ethics into their value chains, differentiate their offerings, and meet growing market expectations.
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Jan- 2022 -31 JanuaryRetailers
Lebrusan Studio raises £1,000 for anti-child labour campaign
Ethical jewellery brand Lebrusan Studio has relaunched its anti-child labour fundraiser, having raised £1,000 for the Global March Against Child Labour. The London and Brighton-based jeweller spent six months gathering funds for the Global March. It offered rewards in exchange for donations, including pairs of hand-crafted silver filigree stud earrings…
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Dec- 2021 -9 DecemberRetailers
Vurchoo launches new ‘Studs of Hope’ collection
Jewellery brand Vurchoo has launched a new ‘Studs of Hope’ collection of affordable earrings. Comprising gold, silver and mixed metals as well as ethically sourced gemstones, Studs of Hope brings ethical jewellery to the masses for £36. Each design, which ranges from the colourful ‘Not So Evil Eye’ of Guatemala…
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Nov- 2021 -30 NovemberRetailers
Nightingale reopens showroom after £20k refurb
Ethical jewellery brand Nightingale has announced the reopening of its showroom after it underwent a £20,000 refurbishment. Founded by husband and wife Stephen and Diane Nightingale in 2016, the duo originally set up shop in York’s Barleycorn Yard with the help of Ryan Atkins from direct-to-consumer specialists The Embarking Group,…
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Aug- 2021 -6 AugustProduct Launches
Lebrusan launches cluster engagement rings collection
Lebrusan, an ethical jewellery brand, has announced the launch of its new Daisy collection of cluster engagement rings. Designed to be “lightweight and affordable”, the pieces have been inspired by the Edwardian daisy ring. Customers can choose between 100% recycled platinum or 18ct gold, with each ring encrusted with conflict-free…
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Jul- 2021 -5 JulyEvents
Elements jewellery festival unveils lineup
Elements has unveiled the lineup for its seventh annual jewellery festival which includes emerging makers from Scotland and across the UK. Organised by the Scottish Goldsmiths Trust, in partnership with Lyon and Turnbull auctioneers, the show will feature a blend of physical pop-ups and new online shop between September and…
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Nov- 2020 -20 NovemberDesigners
Lebrusan Studio announces charity fundraising
Jewellery brand Lebrusan Studio has announced its plan to raise funds for The Water Project over the Black Friday weekend. The jeweller said that 20% of the proceeds sold between 25 November and 1 December will go to the non-profit organisation, whose aim is to grant access to clean and…
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Jul- 2020 -1 JulyFeatures
Pearl farmers and the climate change fight
As shelter-in-place orders are lifted and clothing, jewellery and other fashion industry companies cautiously head back to work, experts predict the Covid-19 pandemic will convince industry leaders to join the fight on climate change. One CEO hopes a global drop in CO₂ emissions along with the inspiring story of ocean-loving…
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Jun- 2020 -30 JuneDesigners
Wolf & Gypsy to launch new collection
Ethical jewellery brand, Wolf and Gypsy, is set to unveil its new collection on 4 July, following a period of “rapid growth” over the last few months. Wolf and Gypsy creates its pieces using recycled sterling silver, gold vermeil, as well as ethically sourced conflict-free gemstones. Every piece is manufactured…
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Nov- 2019 -21 NovemberDesigners
Shakti Ellenwood opens first studio-store
Ethical jewellery designer Shakti Ellenwood has announced the launch of her first ever studio-store, set to open in Devon next week. The store, set in the village of Ashburton, follows the “cult” online success that her jewellery has garnered since she first launched her designs in 2000. Ellenwood is known…
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20 NovemberDesigners
Kimaï secures $1.2m in seed funding
Fine jewellery brand Kimaï has received $1.2m (£920k) in seed funding to invest in its use of ethical jewellery. The London-based jewellers, whose handmade pieces are crafted in Antwerp, champion “ethical and transparent” practices through the use of lab-grown diamonds and 18k recycled gold. Having grown up in diamond-trading families,…
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