H Samuel

H Samuel is one of the UK’s most recognised high-street jewellery retailers, offering a wide range of fashion and fine jewellery through its robust store network and online platform. Known for mass-market appeal, accessible pricing, and strong seasonal campaigns, it sets benchmarks in pricing strategy, customer segmentation, and omnichannel retailing. Jewellery Focus provides in-depth coverage of H Samuel’s trade impact—highlighting store openings, refurbishments, promotional calendars, digital transformation, exclusive collections, and supplier partnerships. Our reporting equips UK jewellers, suppliers, and designers with insights into consumer behaviour, merchandising strategies, and competitive responses in the mainstream jewellery sector.