Moissanite is a lab-created gemstone gaining popularity as an ethical, affordable alternative to diamonds, especially in engagement and fashion jewellery. Known for its brilliance, durability, and competitive pricing, moissanite appeals to value-conscious and sustainability-focused consumers. Jewellery Focus covers moissanite trends, supplier developments, consumer demand, and how UK retailers are positioning it within their collections. Our reporting supports jewellers evaluating moissanite as a strategic offering in a market increasingly driven by transparency, ethics, and evolving customer preferences.