Platinum Guild International

Platinum Guild International (PGI) is a global organisation dedicated to promoting the use of platinum in fine jewellery and driving market growth through education and innovation. This coverage explores PGI’s initiatives within the UK and global jewellery sectors, including marketing campaigns, consumer research, and industry partnerships. Jewellery Focus reports on trends in platinum design, manufacturing, and retail performance, offering insights into how PGI supports jewellers and brands in expanding the appeal of platinum jewellery.