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Swarovski

Swarovski is a global leader in precision-cut crystal jewellery and accessories, renowned for its innovation, trend-led designs, and broad consumer appeal. With a strong presence in the UK market, Swarovski’s retail strategies, product launches, and collaborations influence both the fashion jewellery segment and supplier trends across the trade. Jewellery Focus provides comprehensive coverage of Swarovski’s activities, offering insights into its market performance, brand initiatives, and the impact of its operations on UK jewellers, designers, and wholesalers.

  • Aug- 2020 -
    5 August
    RetailersSwarovski Crystal Studio opens in London

    Swarovski Crystal Studio opens in London

    Swarovski claims to be “redefining retail in the jewellery space” through the launch of its new Crystal Studio concept for customers.  After a series of “successful” openings in Milan, Paris, Tokyo, LA and Shanghai, Crystal Studio has now opened in London’s Oxford Street.  Its latest retail offering “elevates the in-store…

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  • Jul- 2020 -
    28 July
    E-CommerceDiamnet partners with Swarovski

    Diamnet partners with Swarovski

    Diamnet has partnered with Swarovski to launch a new offering of laboratory-grown diamonds to retailers across the UK.  Its latest range will be offered alongside its natural-mined diamond list. Its e-commerce platform “clearly states” what natural or laboratory-grown diamonds are available for approval upon request. Following the surge in popularity…

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  • 27 July
    DesignersSwarovski to cut 1,600 HQ roles

    Swarovski to cut 1,600 HQ roles

    Swarovski plans to cut around 1,600 roles at its Austrian headquarters in a bid to restructure its business, Reuters has reported.  Amid difficult market conditions and pandemic-related losses, around 1,000 jobs are set to be axed this autumn, with a further 600 to be cut by 2022. Around 4,600 employees…

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  • 21 July
    RetailersGrace & Co acquires Nomination site

    Grace & Co acquires Nomination site

    Grace and Co has acquired the site of jewellery brand Nomination’s Milton Keynes store. Its monobrand store in centre:mk has bow fallen under the umbrella of the Grace and Co brand.  Nomination first reopened its doors in the central shopping area on 3 July, featuring a wide selection of fashion…

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  • 8 July
    FeaturesHow Amazon can help the jewellery industry to shine

    How Amazon can help the jewellery industry to shine

    With Covid-19 shutting down the high street, many jewellery businesses have turned to online retail to survive. Even as shops begin to open their doors, social distancing measures mean that footfall is unlikely to be on the level it was pre-pandemic. But since two thirds of consumers begin their online…

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  • Jun- 2020 -
    15 June
    DesignersSwarovski partners with NHS Charities Together

    Swarovski partners with NHS Charities Together

    Swarovski has announced a new partnership with NHS Charities Together in order to show appreciation for those that have worked on the frontline during the global pandemic. As part of the group’s ongoing #SparkDelight initiative, Swarovski has pledged to donate a portion of sales received on selected pieces from its…

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  • May- 2020 -
    19 May
    AppointmentsSwarovski names first company-wide director

    Swarovski names first company-wide director

    Swarovski has announced the appointment of Giovanna Battaglia Engelbert as the group’s first ever company-wide creative director. The role is the first of its kind in the jewellery giant’s 125-year history, and is “reflective of a restructuring” that has recently been seen across the group. The appointment closely follows news…

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  • Feb- 2020 -
    24 February
    DesignersOlivia Burton launches new Dancing Dragonfly collection

    Olivia Burton launches new Dancing Dragonfly collection

    Designer Olivia Burton has announced the launch of its new ‘Dancing Dragonfly’ collection. The new collection, compromises of two timepieces and complementing jewellery, such as studs, chain bracelets and rings, coming in the colourways of: gold, silver and rose gold. The range is inspired by the “transformative nature” of the…

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  • Jan- 2020 -
    15 January
    DesignersOlivia Burton launches Mother’s Day collection

    Olivia Burton launches Mother’s Day collection

    Designer Olivia Burton has announced the launch of a new collection in honour of Mother’s Day. The new collection, entitled ‘Mum in a Million’, features earrings, bracelets or necklaces that are offset with delicate heart charms.  Every charm features delicate etchings of handwritten ‘Mum’ lettering, and is also adorned with…

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  • Dec- 2019 -
    16 December
    UncategorizedFrost of London to make ‘world’s most expensive’ t-shirt 

    Frost of London to make ‘world’s most expensive’ t-shirt 

    Frost of London has reportedly been commissioned to produce the “world’s most expensive t-shirt”, following a surge of publicity gained through Andy Ruiz Jr’s infamous boxing match. During the Andy Ruiz Jr vs Anthony Joshua rematch that occurred in Saudi Arabia last month, Frost of London was revealed as corporate…

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