Online sales of jewellery over Cyber Weekend – the weekend following Black Friday – nearly doubled, according to the Edinburgh Assay Office.
Figures from the office’s Hallmarking and Fulfillment Service, which provides online jewellery retailers with integrated hallmarking and direct final mile delivery to consumers, increased “significantly” in 2015 compared with the same period in 2014.
The Edinburgh Assay Office said that the figures in the days immediately following Cyber Weekend in 2015 had “nearly doubled” compared with the same period in 2014 with a more “pronounced peak”.
It said that activity during the same period in 2014 was more evenly spread through December suggesting consumers are increasingly taking advantage of Cyber Weekend for Christmas purchases.
According to retail analyst firm Springboard, footfall over the weekend was down in retail destinations by 9.6% year-on-year but online traffic was up 12%.
Springboard suggested that shoppers are now not only shopping on Black Friday but extending what in previous years was a one-day phenomenon’, with many retailers continuing to offer deals over the weekend period.