Online spend to hit £805m on Christmas Day

Online retail sales on Christmas Day are set to rise more than 10% compared with the same day last year, according to new research.

Data from the trade association for e-commerce, IMRG, found online retail sales in the UK on Christmas Day will reach £805m – a 10.1% increase on the £728m spent on the same day in 2015.

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Boxing Day is also estimated to get close to being a billion-pound online shopping day, with total spend forecast to hit £948m. This would represent a 15% increase on Boxing Day last year when spend was £856m.

As a big online shopping day this would still put Boxing Day behind Black Friday, where spend in 2016 was estimated to be £1.23bn.

Justin Opie, managing director at IMRG, said: “It might not seem an obvious fixture in the retail calendar, but Christmas Day has actually become a fairly significant online shopping day in the UK.

“Many retailers will also have set their post-Christmas sales campaigns live on their sites by then, which are very easy to browse using the kinds of devices many people have access to – smartphones, tablets etc – during a quiet digestive moment post-Christmas dinner perhaps.”

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