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Andre Michael reports ‘record’ coloured gemstone sales

The manufacturer said that the increase in sales reflects the current trend for brightly coloured jewellery, its production standards and ‘competitive’ prices

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Andre Michael has revealed that it is currently seeing  an “all-time high” in sales of its extended coloured gemstone-set jewellery ranges to UK retailers.

The manufacturer said that the increase in sales reflects the current trend for brightly coloured jewellery, its production standards and “competitive” prices.

Jewellery including rings, earrings and pendants set predominantly with natural rubies, emeralds and sapphires, are amongst the most popular ones sold to retailers who are “keen to restock”.

The group stated that it is also seeing “buoyant demand” for jewellery set with gemstones such as tanzanites, citrines, tourmalines, topaz and aquamarines.

The company said: “Retailers are responding to the quality of our production: we are delivering well-made, durable pieces at very competitive prices.

“We have invested very heavily in new coloured stones ranges and are now seeing record sales in this segment.”

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