The store was officially opened by Fraser Brown, Glasgow Warriors co-captain and international rugby player.
Goldsmiths said the new store is focused on a “relaxed, inclusive, and experiential” in-store experience, and the updated retail concept includes a complementary fine jewellery offering, including the introduction of Fope and Gucci.
Additionally, its fine jewellery highlights include Goldsmiths’ Brightest Diamond, a curated collection of higher-carat diamond jewellery, a new limited-edition suite of white gold and diamond pieces, and an exclusive sapphire and diamond jewellery collection.
Meanwhile, the showroom reportedly features a new interior design concept and a showcase of luxury timepieces and fine jewellery brands.
The new space was conceived in partnership with UK-based design collective Quadrant Design to create “uncluttered, open spaces”.
Craig Bolton, executive director of the Watches of Switzerland Group, said: “This is a significant milestone for Goldsmiths in Scotland. Luxury is less formal than it once was, today it’s synonymous with a more relaxed, inclusive, and experiential experience.
“We’re delighted to launch in Scotland at Braehead and that Fraser Brown, a top-flight rugby professional, from our partners, Glasgow Warriors, was here to help re-open our Braehead showroom today.”
Peter Beagley, Braehead’s centre director added: “We’re delighted that Braehead has been chosen to be the first of Goldsmiths’ new redesigned stores in Scotland and it demonstrates that we are a retail destination of choice for some of the country’s top brands.”