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American fashion jewellery brand Alex and Ani, has made its UK debut with the launch of its standalone store at Bluewater.
The company joined fashion brand Coach, as it opened its first boutique at the shopping mall and Kate Spade New York will launch later in the year.
Alex and Ani’s 890 sq ft store is next to Pandora on the Lower Thames Walk.
It offers the brand’s collection of bangles, earrings, necklaces and bracelets, the store embodies Alex and Ani’s modern look and feel, featuring elements from its Rhode Island heritage.
The store design was carried out by an in-house team.
Russell Loveland, portfolio director at Landsec, co-owner and asset manager of Bluewater, said: “We are always looking to drive our premium offer to appeal to the affluent catchment. The openings of Coach and Kate Spade New York launching late this year, in addition to Alex and Ani, significantly enhance Bluewater’s overall line-up of leading national and international retailers and further strengthen Bluewater’s position as Europe’s leading retail and leisure destination.”
