Beaverbrooks unveils £1.8m refurb at Merry Hill

Beaverbrooks has invested £1.8m into its Merry Hill store in the West Midlands, including an “extensive” refit and the introduction of a new luxury boutique.

The existing Beaverbrooks store has undergone a refurbishment to create a more immersive shopping experience and showcase the retailer’s jewellery and watch expertise to customers.

The revamped store has also introduced an exclusive ‘diamond room’ for shoppers looking to consult with the expert team and make special purchases.

Alongside a range of luxury bridal pieces, shoppers will be able to choose from a selection of diamonds, jewellery and watches from brands, including the “first-of-its-kind” diamond collection, ‘Beyond Brilliance’. The store will also stock Beaverbrooks’ ‘Essence’ range – the jewellers’ latest diamond addition.

Beaverbrooks has also partnered with TAG Heuer to launch its first standalone boutique in the popular shopping centre, creating new jobs in the region.

The improved retail space and new boutique opened in time for the Christmas season. The Merry Hill store welcomes over 1.8 million shoppers a month.

Anna Blackburn, managing director of Beaverbrooks, said: “We’re confident the new store will be very popular with customers. We look forward to continuing to provide outstanding levels of personal customer service, expertise and passion for luxury watches and fine jewellery for our customers, both local and further afield.”

Laura Alexander, store manager at Beaverbrooks Merry Hill, added: “We look forward to continuing to demonstrate our commitment to building our expertise and providing the very best service to our customers. We know the new boutique will offer an elevated, luxury experience to shoppers here.”