Jewellery brand Vashi has expanded to its third retail outlet in London’s Westfield London.
Located in the Luxury Village, the store aims to reflect the brand’s ethos of transparency. It is set across 1,000 square feet and has stainless-steel edged kimberlite surfaces.
There are two private consultation rooms in the new store which circle the central diamond bar where diamonds are openly on display.
The store houses a lab, where the resident jewellery alchemists work throughout the day. Vashi stores also invite customers to create their own jewellery pieces in the labs
Over the launch of the Westfield store, VASHI jewellers will host a programme of masterclasses to explain, uncover and curate the history and finesse of diamonds and diamond jewellery.
Masterclasses are exclusive to VASHI Westfield London with a limit of just six people per session running five days per week from 8 until 22 December.
Vashi Dominguez, founder, said: “Buying Vashi jewellery is an intensely personal experience; it is a reflection of your personality and taste, so a location in The Village is a natural fit for VASHI, where we are excited to introduce our brand to Westfield customers.”