Jessica McCormack appoints new CEO

Cult London jeweller Jessica McCormack has appointed Leonie Brantberg, formerly of Burberry, as its new chief executive officer.

It said Brantberg “brings with her significant luxury industry experience”, previously holding the position of chief of staff, strategy and growth projects at Burberry, where she was also a member of the brand’s executive committee.

Prior to this, Brantberg was an associate partner at McKinsey where she co-led the apparel, fashion and luxury goods practice in the UK.

Brantberg’s appointment follows the announcement that Jessica McCormack will open its second London store at 140 Sloane Street later this year.

Over the last two years, the business has more than doubled in growth, going from £9m in 2020 to £24m in 2022.

With her strategic expertise, luxury sector knowledge and long-term vision, Brantberg will be responsible for realising the brand’s creative and commercial ambitions and leading the business through the next stage of its growth.

Brantberg said: “Jessica’s unique take on fine jewellery is exactly what women want today, and I’ve been obsessed with the brand since I was first introduced to it a few years ago. I am thrilled to be joining as CEO at such a pivotal moment for the brand, and can’t wait to get started.”

Jessica McCormack, founder and creative director, said: “I am so thrilled to have Leonie join the company at this exciting time. She brings with her such a wealth of experience, but more importantly to me, she represents the true JM woman. She’s smart, tenacious, and curious, and I think we will make a great team. Her expertise in strategy will be invaluable as we continue to grow this brand that I am so proud of.”