Features
Selling advice: Why are you prejudging your customers?
Leonard Zell explains how prejudging customers could be costing you repeat sales
![](https://www.jewelleryfocus.co.uk/wp-content/uploads/2018/10/shutterstock_126575042-e1538751493804-780x470.jpg)
Two customers come into Johnson Jewellers. One weโll call Frank, who is dressed in a suit and tie, and the other is Ben who is about 30 and came in after work in a t-shirt and jeans.You'll need to
subscribe to unlock this content. Already subscribed? Login?