Christopher Ward has unveiled a new online platform for its customers.
The watchmaker’s new website was built by Tryzens and powered by Salesforce, and aims to make it “easier than ever” to configure a watch online.
Building on its existing website, which saw an average of 45,000 to 100,000 visits weekly across the UK and US, the new platform holds more information and content that is designed to assist customers in purchasing pieces.
The new site also features Loupe, an editorial section which includes in-depth articles and blogs.
The new venture follows the launch of the brand’s first ever TV ad campaign, which helped deliver high double-digit growth during the lockdown period. It also follows the launch of its newC60 Sapphire watch.
Mike France, CEO and co-founder at Christopher Ward said: “The ambitions we have for Christopher Ward requires us, as the world’s leading online-only premium watch brand, to deliver a world-class brand and shopping experience for our customers. Our new site is a huge step towards the achievement of those ambitions.”
Andy Burton, CEO at Tryzens, added: “Christopher Ward is a great example of a British brand that has been able to deliver a digital experience that truly immerses the customer in the brand story.
“Now more than ever, it’s important for brands to remain competitive and capture the customer’s imagination – this new offering does exactly that while making it all transactional.”