New hallmark kicks off Diamond Jubilee celebrations

Sector figureheads, including retailers, designers and manufacturers, gathered in Goldsmiths’ Hall at an event jointly hosted by The Goldsmiths’ Company and the four UK assay offices and attended by Her Royal Highness Princess Michael of Kent, who witnessed the first jubilee marks being formally struck.

The creation of a celebratory Diamond Jubilee hallmark follows a tradition established in the 20th century, when commemorative hallmarks recognised the Silver Jubilee of George V and Mary in 1935, the coronation of Elizabeth II in 1953 and the latter’s Silver and Golden Jubilees in 1977 and 2002 respectively.

The Diamond Jubilee mark is additional to the three compulsory hallmarks, the town mark, fineness mark and sponsor’s mark, and will add provenance to items marked between now and the 1 October. The Birmingham Assay Office said jewellery and silverware items bearing the commemorative hallmark are expected to be in high demand over the next 18 months as the Diamond Jubilee celebrations and the London Olympics “make 2012 a year to remember.”

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