This new business is aimed at the growing online market for the purchase of diamonds directly from the public in the United Kingdom. The new site allows consumers in the UK “the opportunity to take advantage of White Pine’s recycled diamond expertise.”
White Pine is headquartered in New York, and trades hundreds of thousands of carats a year of recycled diamonds. Tim Phillips, the company’s director of European operations, said: “WPDiamonds.co.uk adds to our increasing investment online and we can offer customers industry leading capabilities, competence and excellent prices. The site is designed to attract individuals who want to release cash from their assets and we offer a quick and trustworthy service.”
This announcement follows the recent launch of the company’s North American version of the site, WPDiamonds.com, for which “early consumer feedback has been very positive,” said the company.
White Pine sells its diamonds globally to a network of jewellery retailers, jewellery manufacturers, diamond manufacturers and diamond dealers. For more information or to view the site, visit www.wpdiamonds.co.uk