Lily Arkwright sees 10% YOY growth during ‘Sustainable September’

Lily Arkwright has revealed that it has seen a 10% average year-on-year growth in sales in Sustainable September since 2016.

By using lab-grown diamonds, Lily Arkwright’s says its collection is better for the planet, and has seen “significant” growth in recent years as shoppers seek more sustainable product options.

In 2021, it said internal sales data showed an increase in purchases in September compared to the previous month by 15%, a figure which has grown year on year since 2016. As the awareness of Sustainable September is steadily becoming more mainstream each year, it added there has been a “major shift” towards upcycling clothes and slow fashion.

Phil Dawson, co-founder and managing director of Lily Arkwright, said: “We predict lab-grown diamonds are only in the early stage of adoption, as shoppers have only recently been giving more consideration to how products are made.

“There are also connotations of lab diamonds being less valuable which is not the case as every lab diamond Lily Arkwright set is fully certified and accompanied by an industry-standard GIA, IGI or GCAL grading report, including the cut, colour, clarity and carat weight specifications.”

He added: “Shoppers’ interest in buying green has grown in momentum in recent years. Five years ago it was unheard of for luxury brands to consider including lab-grown diamond collections, now it’s almost mainstream.”