Beaverbrooks reopens Norwich store after refurb
The refit has seen the store grow to over 3,330ft with design features, including curved glass windows and a bar area
Family owned jewellery retailer Beaverbrooks has reopened its Norwich branch following a £1.25m refurbishment for christmas.
The refurbishment to extend the store and boutique has created a more “immersive” shopping experience and showcases the retailer’s jewellery expertise to customers.
The store has also introduced an exclusive ‘bridal room’, where shoppers can consult with an expert team to choose pieces for their special days. Customers can also explore a selection of diamonds, jewellery and watches from leading brands.
The refit has seen the store grow to over 3,330ft with design features, including curved glass windows and a bar area. The store will also stock Beaverbrooks’ ‘Essence’ range, the jewellers’ latest diamond range which celebrates life’s most special moments.
Anna Blackburn, managing director, said: “We are thrilled to be continuing our investment into our estate this year, reopening our newly refurbished Chantry Place store in time for Christmas. Continuing our valued partnerships with our Swiss Watch brands, the shopping centre is the perfect location for people in East Anglia to shop for special jewellery, diamonds and luxury watches for themselves and loved ones.
“In addition to the dedicated ‘bridal room’ for browsing items for couples’ big days, visitors will be able to browse our new ‘Essence’ diamond range and the extraordinary ‘Beyond Brilliance’ diamond collection.”
Blackburn added: “We’re confident the new store will be very popular with customers and we look forward to continuing to provide outstanding levels of personal customer service, expertise and passion for luxury watches and fine jewellery for our shoppers, both local and further afield.”
Kelly Wale, store manager at the branch, said: “Our team is so excited to be
reopening our refitted store and larger TAG Heuer boutique ahead of the busy Christmas
shopping period this year.
“We look forward to demonstrating our commitment to building our expertise and providing the very best service to our customers. We know the new boutique will offer an elevated, luxury experience to shoppers here and we’re so pleased to be able to open our doors to customers in Norwich.”
