Lovisa to open new site in The Liberty Romford
Joining jewellery brands such as H.Samuel, Pandora, and Swarovski, Lovisa will offer its wide selection of necklaces, earrings, and rings, along with in-store piercing services
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Global jewellery and accessories retailer Lovisa has signed for a 915 sq ft location at The Liberty Romford, the shopping centre owned and operated by Redical.
Due to open in June, this latest addition is part of the destination’s ongoing retail transformation.
Joining jewellery brands such as H.Samuel, Pandora, and Swarovski, Lovisa will offer its wide selection of necklaces, earrings, and rings, along with in-store piercing services.
Lovisa will also benefit from The Liberty Romford’s strong annual footfall of 13.6 million a year and high dwell time.
According to Lovisa, as the brand continues its international expansion, destinations such as The Liberty Romford that “evolve with the needs of the community, are key in driving brand loyalty and engagement”.
This signing follows the recent announcement of developer HUB being appointed to deliver the next phase in the transformation of The Liberty Romford, which could include the introduction of residential accommodation to the site.
Cushman and Wakefield and Green and Partners acted for The Liberty Romford, whilst Savills represented Lovisa.
Daniel Tucker, leasing manager at The Liberty Romford, said: “The signing of Lovisa marks the next stage in our elevation of The Liberty Romford. We look forward to welcoming what we know will be a popular addition to the destination and have no doubt that Lovisa will deliver an extensive and essential selection in response to our evolving consumer needs.”
