Thomas Sabo teams up with SmileyWorld for new charm collection
The SmileyWorld collection will be available in Thomas Sabo stores globally, online and via selected retailers
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Jewellery brand Thomas Sabo is launching a new collaboration with lifestyle brand SmileyWorld, unveiling a collection of charms designed to reflect emotional expression and individual style.
Set to be released on 17 July, the collection features a series of recycled 925 sterling silver charms, many embellished with enamel and zirconia stones. Each design incorporates iconic SmileyWorld motifs reinterpreted under the theme “Charm Up Your Life – And Do It With a Smile”.
The charms are part of the Thomas Sabo Charm Club range and feature delicate eyelets for flexible combinations on bracelets and necklaces. The company said the additions support “next-level customisation” and cater to “creative, trend-conscious jewellery fans”.
Janet Martin, chief product officer for lifestyle consumer products at SmileyWorld, said: “We’re delighted to be working with Thomas Sabo on this new Charm Club collection. SmileyWorld is all about emotional expression and the beauty of these new charms is that they allow wearers to choose charms that match their mood and showcase their emotions outwardly.”
The SmileyWorld collection will be available in Thomas Sabo stores globally, online and via selected retailers. The launch will be supported by digital campaigns and social media activity.
