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May- 2020 -1 May
Social Media Marketing for Jewelry and how User Experience influences ROI
Social media marketing and user experience are strongly connected since user experience will always influence the performance and effectiveness of your marketing campaigns. Before starting any social media marketing campaigns for jewelry, I suggest investing in your user experience and also have a well-designed jewelry eCommerce website. Research done by…
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Apr- 2020 -7 April
Theo Fennell launches online auction for charity
Theo Fennell has announced that it is hosting a seven day silent auction on its website, with a percentage of proceeds going towards the Kensington and Chelsea Foundation’s Covid 19 Appeal. The British fine jewellery and silverware brand said that the auction will feature five “one-of-a-kind” pieces, all of which…
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Mar- 2020 -9 March
Laings appoints new retail consultant
Luxury jewellers Laings has announced it has appointed retail consultant Stephen Paterson to its team. Paterson will now offer advice to Laings customers to ensure they have the “very best experience” when they visit a Laings store. He will work alongside the jeweller’s teams across its showrooms in Glasgow, Edinburgh,…
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Jan- 2020 -16 January
Laings launches new 2020 campaign
Laings has announced the launch of its new 2020 campaign. The luxury jeweller said that its stores across the UK have been “transformed” to reflect the “excitement of the New Year”, with a new marketing campaign that centres around adventure and exploring. The new campaign and collection features a selection…
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14 January
Jana Reindhart raises funds for orangutan charity
Jewellery brand Jana Reindhart has announced the launch of a new piece that aims to raise funds for Ovaid, a charity that works towards the protection of orangutans. The piece, which features a hand-carved miniature monkey pendant swinging from a fine chain, has now been released. From every purchase made,…
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9 January
Merci Maman partners with Little Roo Neonatal Fund
Merci Maman has announced a new partnership with the Little Roo Neonatal Fund, the local charity for the neonatal ICU at St. Peter’s Hospital in Surrey. For every order placed on the Merci Maman website, 10p will be donated to the charity. The jeweller will also provide hand-engraved gifts for…
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Dec- 2019 -16 December
Frost of London to make ‘world’s most expensive’ t-shirt
Frost of London has reportedly been commissioned to produce the “world’s most expensive t-shirt”, following a surge of publicity gained through Andy Ruiz Jr’s infamous boxing match. During the Andy Ruiz Jr vs Anthony Joshua rematch that occurred in Saudi Arabia last month, Frost of London was revealed as corporate…
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Nov- 2019 -25 November
My Store: Taking a look at Marylebone’s Kabiri
Established in Marylebone in 2004, Kabiri is a multi-brand fashion and fine jewellery boutique aimed at the “modern metropolitan woman” through a curated selection of fine and fashion jewellery designers. Founded by former PR executive and Goldsmith’s alumni Nathalie Kabiri, the idea for the boutique came after spotting a gap…
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18 November
Hublot and Chelsea FC launch limited edition timepiece
Watchmaker group Hublot has partnered with Chelsea FC to create the Classic Fusion Chronograph Chelsea FC limited edition timepiece. This follows two previous collaborations between Hublot and the club, with the latest partnership paying “homage the club’s illustrious football legacy, showcasing Hublot’s deep connection to the world of football”. The…
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11 November
Launch of new ROX boutique in Liverpool
UK jewellery brand ROX has officially launched its latest boutique in Liverpool’s city centre. The luxury jewellery makers unveiled the 1,600sq ft boutique at Liverpool One, a shopping and leisure complex in the heart of the city, after investing £1m into the Grosvenor Europe-developed site. Founded in 2002 by Grant…
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