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925 Sterling

925 sterling silver is a cornerstone material in the jewellery trade, comprising 92.5% pure silver and widely favoured for its balance of quality, durability, and affordability. As a critical component across all areas of the supply chain—from casting and fabrication to finished retail goods—925 sterling features prominently in both mass-market and artisanal jewellery collections. Jewellery Focus covers the latest developments involving 925 sterling silver, including trends in consumer demand, innovations in design and manufacturing, regulatory and hallmarking updates, pricing shifts tied to raw silver costs, and sustainability efforts related to ethical sourcing and recycling. Our reporting serves designers, manufacturers, wholesalers, and retailers alike, providing commercial insights into the business of selling and sourcing sterling silver jewellery in the UK market.

  • May- 2021 -
    28 May
    RetailersSerge DeNimes launches new pop-up on Carnaby Street

    Serge DeNimes launches new pop-up on Carnaby Street

    Serge DeNimes has announced a new pop-up on Carnaby Street to celebrate 10 years of the brand. The new store will be located just off Carnaby Street on a one floor with 431sq ft, and will showcase and sell the full range of existing jewellery. It will also feature the…

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  • 18 May
    Product LaunchesScream Pretty expands into US market

    Scream Pretty expands into US market

    British jewellery brand Scream Pretty has announced its further expansion into the international market, by launching in the US on 9 June 2021. The brand will open a new hub in San Francisco, and launch its recycled sterling silver and gold-plated recycled sterling silver designs to the US market online…

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  • 4 May
    ManufacturersNusa expands into UK wholesale market

    Nusa expands into UK wholesale market

    Nusa, a Balinese-inspired jewellery brand, has announced its expansion into the UK wholesale market. The firm has also revealed that it is on the search for retailers to partner with as stockists for its handcrafted silver jewellery collections. To entice potential collaborators, the brand said that it is available with…

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  • Apr- 2021 -
    6 April
    Product LaunchesMerci Maman launches Kid’s Edition range

    Merci Maman launches Kid’s Edition range

    Merci Maman has announced the launch of its new Kid’s Edition which will be available to purchase from the 7 April 2021. The collection will feature a range of bright colours, necklaces, and new beaded style bracelets available in baby, child, teen and adult sizes. Amongst the launch is a…

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  • Feb- 2021 -
    3 February
    Product LaunchesAnia Haie launches new Bright Future collection

    Ania Haie launches new Bright Future collection

    Ania Haie has announced the launch of the Bright Future jewellery collection, which will be available from April 2021 with retail prices starting from £25. The collection houses a bold colour palette of teal, berry, powder blue, sage and optic white, which were chosen to suit outfits worn from summer…

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  • Sep- 2020 -
    28 September
    DesignersAnia Haie extends Pearl of Wisdom collection

    Ania Haie extends Pearl of Wisdom collection

    Ania Haie has announced a new extension to its Pearl of Wisdom collection, following on from the launch of its two autumn/winter collections, Spike It Up and Midnight Fever. Initially launched earlier this year as a smaller capsule collection, the pieces received an  “incredible response” from customers and retailers.  In…

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  • Jul- 2020 -
    21 July
    Product LaunchesChloBo launches rainbow bracelet

    ChloBo launches rainbow bracelet

    UK jewellery brand ChloBo has announced the launch of its new ‘Cute Charm Rainbow Bracelet’. The rainbow bracelet is available in 925 sterling silver and gold plating; silver is retailing at £69 and gold is retailing at £105.  ChloBo said: “These troubling times have shaken the world, its storm has…

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  • Jul- 2018 -
    10 July
    DesignersSVP Jewellery to be represented by Middleton Green

    SVP Jewellery to be represented by Middleton Green

    Ethical jewellery brand SVP Jewellery has named Middleton Green fashion agency to handle its wholesale accounts. SVP Jewellery, founded by owner and designer Sarah Parham in 2015, is the only jewellery brand that has signed with Middleton Green. The agency, established by Vanessa Green and Julie Middleton in 2010, will…

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  • Oct- 2017 -
    12 October
    DesignersChakra Sparkle

    Daisy London launches Chakra Sparkle range

    Jewellery brand Daisy London has introduced the newest addition to its Chakra range, the Chakra Sparkle. Continuing with its ethos of fusing contemporary jewellery design with deeper spiritual ideology, Daisy London’s latest drop features all seven chakras symbols in a dainty chain-style bracelet and necklace. Handcrafted in either 18-carat gold…

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  • 9 October
    DesignersROX

    ROX confirms Catherine Zoraida collaboration

    Independent luxury jeweller ROX has announced a collaboration with jewellery designer Catherine Zoraida. It is the first time the Scottish luxury brand has collaborated with an established designer to create a capsule collection. Inspired by star sign constellations, the ROX x Catherine Zoraida collaboration kicks off with the Zodiac collection…

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