925 Sterling
925 sterling silver is a cornerstone material in the jewellery trade, comprising 92.5% pure silver and widely favoured for its balance of quality, durability, and affordability. As a critical component across all areas of the supply chain—from casting and fabrication to finished retail goods—925 sterling features prominently in both mass-market and artisanal jewellery collections. Jewellery Focus covers the latest developments involving 925 sterling silver, including trends in consumer demand, innovations in design and manufacturing, regulatory and hallmarking updates, pricing shifts tied to raw silver costs, and sustainability efforts related to ethical sourcing and recycling. Our reporting serves designers, manufacturers, wholesalers, and retailers alike, providing commercial insights into the business of selling and sourcing sterling silver jewellery in the UK market.
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Feb- 2022 -3 FebruaryRetailers
Joshua James unveils ‘Body Confidence’ collaboration
Joshua James Jewellery has launched a ‘Body Confidence’ collection in partnership with Jessica Megan, an advocate and public figure for body confidence, in a bid to fundraise for the charity Beat. The range consists of Joshua James’ new classic disc pendants and bracelets that have been engraved with two “inspiring”…
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Jan- 2022 -28 JanuaryRetailers
Jon Richard launches jewellery collections through John Lewis
British jewellery designer and retailer, Jon Richard, has announced its collaboration with John Lewis where over 200 of its pieces will be available to purchase on the John Lewis website. Initially, the launch will offer Jon Richard’s latest bridal and occasion wear jewellery, curated from two of its brands –…
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Oct- 2021 -11 OctoberRetailers
Aurum by Guðbjörg launches new ‘Basalt’ collection
Jeweller Aurum by Guðbjörg has announced the launch of a new collection ‘Basalt’ in time for the Christmas gifting season. The collection is the 34th jewellery range from the eco-friendly brand which first launched in 1999. The jewellery is handcrafted exclusively from recycled gold and silver, lab grown diamonds and…
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4 OctoberNews
Ania Haie launches Under Lock & Key collection
Ania Haie has announced the launch of its new collection, Under Lock and Key. The range features cubic zirconia stones, designed to “mix and match” with previous collections. According to Ania Haie, it is “paving the way” for affordable jewellery without compromising on quality. Offering a variety of earrings and…
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Sep- 2021 -24 SeptemberProduct Launches
Hot Diamonds launches Jac Jossa collaboration collection
British jewellery brand Hot Diamonds has announced the launch of a new collection in collaboration with actress Jacqueline Jossa. Released on 23 September, the Hot Diamonds x Jac Jossa collection features 75 pieces of demi-fine jewellery. The pieces are priced between £25 and £190, and are inspired by a “mutual…
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Aug- 2021 -24 AugustRetailers
Lily Charmed to celebrate 10-year anniversary with new Christmas collection
Lily Charmed has revealed that it will be celebrating its upcoming 10-year anniversary with the launch of the Star Cluster Christmas collection which will be available from October 2021, and a selection of new charm bracelets for Christmas. Founded in 2011 by Lucy Lee, the first pieces launched by the…
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Jun- 2021 -25 JuneProduct Launches
Ania Haie launches two new collections
Jewellery brand Ania Haie has announced the launch of its new Wild Soul and Forget Me Knot collections. The Wild Soul theme takes its inspiration from traditional cameo jewellery, while giving the pieces a “thoroughly modern makeover”. The collection features embossed mother of pearl pieces paired with chains, huggie hoops,…
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10 JuneProduct Launches
Merci Maman unveils Father’s Day collection
Merci Maman has unveiled its latest Men’s Edition in time for Father’s Day, which features personalised engraved pieces of jewellery with prices starting from £49. The new seven piece collection features four bracelets and three necklaces, with popular favourites being the personalised dog tag necklace, and the unity bracelet. The…
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May- 2021 -28 MayRetailers
Serge DeNimes launches new pop-up on Carnaby Street
Serge DeNimes has announced a new pop-up on Carnaby Street to celebrate 10 years of the brand. The new store will be located just off Carnaby Street on a one floor with 431sq ft, and will showcase and sell the full range of existing jewellery. It will also feature the…
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18 MayProduct Launches
Scream Pretty expands into US market
British jewellery brand Scream Pretty has announced its further expansion into the international market, by launching in the US on 9 June 2021. The brand will open a new hub in San Francisco, and launch its recycled sterling silver and gold-plated recycled sterling silver designs to the US market online…
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